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Formory had the tech. What they lacked was presence. The product was solid, the team was sharp, but the branding and site told a different story. They looked like every other SaaS startup in the feed.
We helped Formory reposition their brand with a stronger identity, clearer messaging, and a website that actually worked for their product. The goal wasn’t just to redesign. It was to give Formory a voice, a look, and a user experience that could hold its own in a crowded market.
The problem wasn’t aesthetics, it was understanding. The old site looked clean but lacked structure. Users didn’t know what it offered, why it mattered, or what to do next.
We had to rethink the content hierarchy, find a voice that felt human, and rebuild the UX to guide users toward action. The hardest part was balancing technical depth with simplicity — explaining the product without overloading the page. Every decision came down to: will this help someone understand and trust Formory faster?
The result was more than a new site. It was a shift in perception. Formory went from “just another tool” to a product with a point of view.
We delivered a refreshed identity, UX-focused layouts, and a fast, responsive site that’s easy to manage. More engagement, higher demo requests, better onboarding flow — and finally, a digital presence that reflects the product’s actual value.
